Why automakers should boost customer relationship with connected car services
A report from the In-Vehicle UX (IVX) group at Strategy Analytics argues that automakers should utilise connected car services to take customer relationship to the next level.
At present, the spotlight is only on infotainment, location-based services and big data at the OEM. However, automakers now have the opportunity to boost consumer perception of their brands with vehicle-related information and services.
The report sheds light on consumer preference towards vehicle service and...