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For every person at the automotive manufacturer, advertising agency or a technology partner supporting the customer experience, one question remains unanswered when discussing the value proposition of connected cars: How can we maximise the use of the data being transmitted from the vehicle?

It makes sense to ask. As cars become integrated into broader Internet of Things (IoT) ecosystems of mobile devices and connected products, they will not only begin to...

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There has been a lot of talk recently of the connected car becoming a major component in the Internet of Things (IoT). A world in which cars know their drivers and communicate with the world around them is enticing and full of potential, at the very least. But it also begs the question: just what role will smart vehicles play in the broader connected world?

One thing is for certain: the connected car will play a critical role in the Internet of Things...