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The usage based insurance (UBI) market is an ever-growing industry, with an estimated 100 million vehicles set to be insured worldwide with telematics policies by 2020. This is set to grow to nearly 50% of the world’s vehicles by 2030, generating more than €250 billion in premiums for insurers.

But insurers and OEMs face a growing conundrum: what do their UBI or connected car propositions include? Currently the insurance market is using policy premium discounts through driver...