Challenges and opportunities as the automotive industry morphs into the software business
Remember when a car was just a car? The automotive industry was all about how fast, how far, how safe, and how reliable their cars were. And, they got very good at it, having decades of expertise in developing and promoting safety standards and performance benchmarks to ensure the safety – and loyalty – of their customers.
Enter the connected car. Now, the industry finds itself at a crossroads. The fact is, the connected car is here to stay, and as it is with virtually...