Driving towards a digital revolution: Why the customer is king


The automotive retail sales model is on the cusp of radical change. Original equipment manufacturers (OEMs) and dealerships are moving away from the traditional approach based on  fixed display assets and hard-copy brochures towards a new paradigm, focused around real-time visualisation.

Such innovation is delivering a new generation of virtual experiences both in store and online, driving experiential retail solutions that allow customers to digitally explore and customise their new...

By Francois de Bodinat, 28 November 2016, 0 comments. Categories: Best practice.