Research: Consumers are becoming less concerned about vehicle hacks

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Picturing your loved ones travelling in a vehicle being controlled or tracked by an unauthorised third-party should terrify you, but new research from Kelley Blue Book points towards consumers being less concerned by vehicle hacks now than just six months ago. 

"More vehicle hacking entry points exist now than ever before," said Karl Brauer, senior analyst for Kelley Blue Book. "Cars are becoming more connected every day, which means vehicle hacking is almost inevitable. Automakers and government entities are beginning to take cyber threats seriously, but it will likely be a slow process in establishing connected car security standards for the industry." 

Only 26 percent of respondents in a survey recalled an instance of vehicle hacking in the past year, a sharp decline in awareness from nearly six months ago. This is a concern as it shows vehicle security is not a priority issue for most consumers – when it should be – and could lead to less industry pressure on ensuring a high-level of protection when building increasingly autonomous vehicles. 

According to the new research, consumers overwhelmingly feel that vehicle manufacturers are most responsible in helping to protect them from any cybersecurity vulnerabilities that exist in their cars. Half of the consumers believe the manufacturer should provide insurance to cover losses in the event of a hack. 

Only 50% of millennials believe vehicle hacking will be a frequent problem within the next three years, compared to 70% when factoring in all generations. 60% of millennials also support vehicles becoming more connected, which is compared to just 42% when all respondents are included. Despite the positive attitude from millennials about connected vehicles, 58% are still reluctant to purchase one.  

Further showing the lack of serious concern about security from consumers, only 13% said they would never use Google's Android Auto or Apple CarPlay while driving if it increased the potential for their vehicle to be hacked. 

Should consumers be more concerned about vehicle security issues? Share your thoughts in the comments.

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