Chevrolet drops 4G LTE data pricing by up to half

(c) Stizzoli

In order to further boost adoption of 4G LTE, GM’s Chevrolet has ensured a price reduction of 50% in its OnStar data plans for the technology.

Chevrolet is the first automaker to offer 4G LTE connectivity across its entire retail portfolio and the brand has sold more than 2.1 million OnStar 4G LTE-connected vehicles since June 2014. Chevrolet customers have used more than 3 million gigabytes of data in just two years and the figures are only set to maintain an upward trajectory.

Sandor Piszar, Chevrolet truck marketing director, said: “Wireless connectivity has proven to be a beneficial technology for many Chevrolet customers, from contractors who use their Silverado as a mobile office to families using their Suburban on a summer road trip. As our customers increase their usage of the technology, we are able to make it more affordable for them.”

More than half of the customers utilising vehicles typically used by families – Suburban, Tahoe and Traverse – connected to the OnStar 4G LTE Wi-Fi hotspot that supports up to seven devices. The high-volume Silverado witnessed the largest amount of data usage, with customers consuming more than 1 million gigabytes of data to date.

Laura Keck, OnStar Subscriber Marketing Strategy manager, said: “As more people embrace the technology, it brings down the cost of entry for all users. With these lower prices, we expect even more customers to use 4G LTE connectivity during this busy summer driving season.”

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